Vertical SaaS | $250K-$1M ARR

Stop Guessing Why Users Leave.
Start Keeping Them.

We identify the behaviors that predict your long-term retention, then install the tracking and automation to bridge your "Activation Gap" – without touching your dev backlog.

Book a 20-Minute Call

The Growth Bottleneck

You're Losing Revenue to Silent Churn

Right now, your growth is stalled because of three things:

Users sign up, click around, then ghost. You paid to acquire them. Now they're dead weight in your database.
Your engineers are maxed out shipping features. Nobody has time to wire up the tracking you need to understand what's happening.
Without behavioral data, you're flying blind. You can't tell the difference between a power user and someone about to churn.

You're working harder, but LTV stays flat and CAC keeps rising.

Not Sure Where to Start?

Get a 48-Hour Traction Audit - $497

I'll review your app and user session recordings to find where trial users are stalling (onboarding, feature adoption, or right before churn).

You Get:

Friction Map: A visual breakdown showing the 3 biggest drop-off points in your user journey
Loom Video: Walkthrough of what's broken and why users are bailing at each point
Fix-It-First Roadmap: Prioritized recommendations on what to tackle first (and what to ignore)
30-Minute Q&A: Discuss the findings and ask follow-up questions

Outcome:

You'll know exactly what's broken before you decide whether to fix it yourself or hire me to build the system.

Book a 20-Minute Call

The Solution

The Traction Intelligence System

We install the data stack that shows you exactly where users stall, then automate the interventions that move them forward.

Step 1: Identify What Actually Drives Retention

We analyze your data and talk to your users to find the 3–5 behaviors that predict long-term value.
You stop chasing random tactics and start focusing on what actually works.

Step 2: Install the Stack Without Using Your Dev Team

We set up the full tracking and automation infrastructure (Analytics, CRM, data lake, behavioral triggers).
Your engineers stay focused on your product roadmap.

Step 3: Automate the Repetitive, Flag the Critical

The system watches user behavior in real time. If someone hits a key milestone, it fast-tracks them. If they stall, it intervenes.
When a high-value user gets stuck, you get a Slack alert: "The CEO of [Company X] hasn't logged in for 3 days. Call them."

Our Services

Two Ways to Work Together

Whether you need a 30-day technical overhaul or a fractional partner to scale your intelligence engine, we build the infrastructure that turns "Ghost Users" into long-term revenue.

Option 1: 30-Day Implementation

We identify your retention drivers, install the tracking stack, and build your first automated intervention loops.

$5,000

One-time cost.

You Get:

Audit of where users are dropping off
3–5 customer interviews to understand what they actually care about
Full installation of your analytics and CRM (no dev time required)
Key automation triggers (e.g., "If user hasn't done X in 48 hours, send Y")
A dashboard that shows you the ROI
Four weekly strategy sessions to walk you through everything

Outcome:

You know exactly where users get stuck and have a system that automatically moves them forward.

Book a 20-Minute Call

Option 2: Fractional Operations

We maintain and optimize your system month over month so you can focus on product and sales.

$2,500/mo

3-month minimum engagement.

You Get:

Monthly optimization of your activation loops
New tracking and automation as you ship features
Monthly audit to catch new friction points before they become churn
Direct Slack access for questions
1-2 growth experiments per month

Outcome:

Your retention system runs itself. You don't waste time maintaining it.

Book a 20-Minute Call

About Me

Who's Building This

I'm Raffy. I've been a co-founder and product leader for 20 years, scaling Vertical SaaS from zero to 200K+ users and an acquisition.

I built retention systems that held 96% customer retention in a high-stakes B2B environment. I know where SaaS founders get stuck because I've been stuck there myself.

I combine the strategic thinking of a product leader with the technical chops of a systems engineer. I don't just hand you a roadmap. I personally install the analytics and automation tools your system needs to run. Your dev team doesn't lift a finger.