TractionLayer

60% of founders think they've nailed product-market fit — right before growth stalls

You've hit $250K–$1M ARR, but growth has plateaued. Churn is creeping in. And you're piecing things together on your own, burning time and money with every guess.

Here's what's actually happening:

As you grow, retention slips. Not because your product got worse, but because new users have different needs and existing users' definition of "value" has evolved.

Most teams respond by shipping more features to cover every use case.

The companies that break through do the opposite.

They focus on the customers who get real, repeatable value. The ones who'd put up a fight if you removed the product from their workflow.

That focus drives predictable retention, revenue, and growth — without wasting months building the wrong things.

Here's how we get you there

In 5 weeks, I run a deep dive into your product and customers to figure out what's actually driving retention and what's killing it.

I audit your product, interview your customers, map behavior patterns, and identify the 1-3 issues actually blocking growth.

You walk away with:

A clear diagnostic of what's working and what isn't

A validated plan for what to build and what to fix

A 90-day execution roadmap your team can implement immediately

No more guessing. Just clarity on what actually drives retention and growth.

Why I started TractionLayer

Hello,

I'm Raffy Banks.

At $250K–$1M ARR, most SaaS founders hit the same wall. Customers churn. Dev time gets wasted. The roadmap feels like chaos. And you can't quite figure out why.

I've been there. I've burned months building features nobody used and watched customers leave without understanding what was broken.

Over 15 years, I've built two companies and scaled SaaS from zero to 200,000+ users and an acquisition.

Here's what I learned: What got you to $250K won't get you to $1M. Trying a million things and hoping one sticks just doesn’t work anymore. What works is finding the handful of things that actually drive retention.

That's why I started TractionLayer.

Too many good products plateau not because they're bad, but because the team loses clarity on what's actually keeping customers and what's driving them away.

I help founders at $250K–$1M ARR diagnose what's killing retention and build a clear roadmap to fix it. So you stop wasting dev time, boost retention by 20-40%, and break through your growth plateau.

I'm not here to help you raise funding or chase unicorns.

I'm here to help you understand what keeps customers, what drives them away, and exactly what to do about it.

If you're ready to plug the leaks and grow with clarity, book a call.

Raffy Banks, Founder

Take your SaaS from stalled growth to hyper growth

60% of founders think they've nailed product-market fit — right before growth stalls

Here's how we get you there

Why I started TractionLayer

Ready to figure out what's stalling your growth?