For consultants, coaches, and small firms

Custom AI agents that let you grow without hiring.

We build agents that handle client outreach, marketing, and the busywork around your client work, so you can take on more without adding staff.

A client outreach agent, running.
  • Works with
  • ChatGPT
  • Claude
  • Google Workspace
  • Microsoft 365
  • HubSpot
  • Kit
  • WordPress

The problem

Busywork is eating your week.

Every growing business has it.

  • Following up with leads and clients who went quiet
  • Copying the same information between apps
  • Website and marketing updates that never get done
  • Proposals and documents that start from a blank page

None of it is hard. It just never stops, and it takes hours away from clients and growth. That's the work our agents take over.

What we build

What we build and run.

Every agent is tuned to what you're working toward right now, whether that's growing your email list, closing more sales, or getting seen.

01

Your AI marketing team

Agents that handle the busywork side of your marketing, so it keeps moving even when you're focused on clients.

  • Plan launches and campaigns around your goals
  • Repurpose your content and create marketing assets
  • Build landing pages, lead magnets, and the email sequences behind them
  • Audit your website and profiles, and flag what to fix first

02

Client outreach and proposals

Agents that find opportunities, draft the documents, and make sure no follow-up slips.

  • Find RFPs and opportunities that match your services
  • Review and sharpen proposals, RFP responses, and other key documents
  • Draft outreach and follow-ups for you to approve
  • Flag anyone who's waiting on a reply

03

Built and optimized for you

We host everything we build and keep improving it, for a flat monthly fee.

  • Updates when your tools, your process, or the AI models change
  • Ongoing tuning based on what's working for your business
  • Fixes before you notice anything broke

One setup fee to build it. One monthly fee to run it. Hosting and AI costs are included, so there are no separate bills.

The agent does the busywork. You approve anything that goes out under your name.

Private agents, used from ChatGPT or Claude.

Your agents run on our private servers, not in a shared app, and connect to the tools you already use. You can also work with them from your own ChatGPT or Claude account. Type "update the date on my workshop page," "find RFPs posted this week," or "audit my website and social media profile," and the agent does the work. No new app to learn.

How it works

We start with your goals.

  1. Step 01

    Set your goals.

    We start with what you're working toward, such as more email subscribers, more sales, or more visibility, and find the tasks that eat up your time.

  2. Step 02

    Find the biggest opportunities.

    We recommend the agents that will make the most difference for you, starting with the ones that solve the most common bottlenecks for businesses like yours.

  3. Step 03

    Build, launch, and improve.

    We build the agents on your real work, connect them to your tools, and keep tuning them once they're running.

Examples

Agents we've built for clients

An AI agent that finds RFPs and sharpens the proposals

We built an agent that checks dozens of school district bid pages every week and flags the RFPs that match her services. Once she's written her response, it checks it against the RFP's format and requirements and tightens it for clarity.

Before

The client checked dozens of school district websites by hand for relevant RFPs.

After

A weekly shortlist of matching RFPs, and every proposal checked against the requirements before it goes out.

An AI auditor that catches what's outdated before clients do

We built an agent that compares their website, YouTube channel, and social profiles, and flags anything outdated or out of sync.

Before

Their website, YouTube channel, and social profiles were rarely checked for outdated details or mixed messages.

After

The client gets a ranked list of fixes, most important first.

An AI website team, run from ChatGPT

We built an agent that works like a website team. From ChatGPT, the client can have it write and improve copy, build new pages, publish their Substack articles to their blog, and tell them how their pages are performing. Every change goes to a preview copy first.

Before

Every website change meant logging into a site builder and figuring it out, or waiting for help.

After

The client asks in ChatGPT. The agent writes, builds, or reports back, and nothing goes live until they've seen it on a preview copy.

Built for our own use

An AI project manager that keeps the backlog moving

We built an agent that reviews every task in our project board. It asks for missing details, comments on ideas and drafts, ranks work into now, next week, and later, and pings us when a client is waiting on a reply.

Before

Ideas and tasks piled up with thin notes, and nothing said which ones mattered most.

After

Every task is reviewed and ranked, and we get a ping when a client is waiting or a task is overdue.

About

We take the technical busywork off your plate.

Does this sound familiar?

You're good at what you do, and your clients get real results. But a big part of your week goes to everything around that work. Keeping your website up to date. Building a landing page for your next workshop. Hunting for RFPs and writing responses. Following up with people who reached out. Posting so they remember you.

You've probably tried AI for some of it. ChatGPT gets you a draft faster, but you're still the one copying, pasting, formatting, and remembering to do it all again next week. And most AI tools are built for everyone, so they don't fit how your business actually works.

Take a behavior analyst we work with who sells into school districts. She has real expertise and a clear message, but not enough hours. We built her an AI website team she runs from ChatGPT, an AI video editor for her clips, and an agent that finds district RFPs worth bidding on. In a couple of months, her newsletter passed 300 subscribers and she landed two new school district clients. She spends her time growing her business and helping her clients, and the agents handle the rest.

That's how we work with everyone. We learn your goals and how your business runs, find where agents can save you the most time or open up the most opportunity, build them around the tools you already use, and keep them running. Anything that goes out under your name waits for your approval. Your ideas, stories, and opinions stay yours, because they're why clients choose you.

I've been building software that removes manual work for most of my career. Every agent we build is made for your business and your goals, not adapted from a one-size-fits-all tool.

Thanks for checking us out. If this sounds useful, send me a note about your business and I'll help you figure out where an agent fits.

Raffy Banks, founder of TractionLayer

Raffy Banks, Founder

raffy@tractionlayer.com

BTW: I'm also building Clipworthy, the AI video team for expert-led businesses. One 20-minute conversation becomes a week of videos for LinkedIn and YouTube.

FAQ

No. We build it, connect it, and maintain it. You only check the agent's work.

Most tools small businesses use: Google Workspace, Microsoft 365, Kit, Mailchimp, HubSpot, Calendly, Stripe, Notion, WordPress, Squarespace, and anything with an API or an import. If you're not sure, ask.

It flags anything unclear instead of guessing. You decide what needs your approval before it goes out.

You do. The code, the prompts, and the accounts are yours, whether or not we keep running it.

Builds start at $1,500, and running and maintaining them starts at $250 a month. Hosting and AI usage are included.

Not sure where an agent would help?

Most people aren't. Tell us a little about your business and what fills your week. We'll come back with two or three places an agent could take work off your plate, from client outreach and posting to landing pages and paperwork.

Email us about your business

raffy@tractionlayer.com